Meaningful Tourism Online Lecture series
Dear reader, first of all, apologies for the late distribution of last week's edition of Meaningful Tourism Weekly. For technical reasons beyond our control, we could publish the edition online on time last Thursday; however, the distribution by email could only be executed on Monday this week. The
Meaningful Tourism Online Lecture series
Dear reader, our colleague Jake Haupert of the Transformational Council recently published a short piece discussing the difference between experiential travel and transformative travel. He gave a rather romantic-sounding answer: "Experiences fill itineraries, Transformations imbue all the space between, as the glue, the through-thread, the secret sauce,
Meaningful Tourism Online Lecture series
Dear reader, this week, Africa has been in the focus of the Meaningful Tourism paradigm discourse. The first five Meaningful Tourism Online Lectures for five African countries provided not only presentations by nine different local experts – five of them Certified Trainers for Meaningful Tourism – but also lively debates with the
Meaningful Tourism Online Lecture series
Dear reader, AI is quickly becoming the biggest tool of creative destruction since the introduction of the internet in all fields of life, including tourism. In tech-savvy cultures, like in China, it has already made the transition from being a tool to being a partner. Most people are surprised
Meaningful Tourism Online Lecture series
Dear reader, during the last decade, when the impact of tourism, especially on the environment and on local communities, became under increasing scrutiny, the field of sustainable tourism certification and accreditation has been perceived by many as a beacon of hope and responsibility. Proper certification was seen as more than
Meaningful Tourism Award 2025
Dear reader, in the last few days, your humble editor PROF M, had the pleasure of being invited to the World Tourism Cities Federation (WTCF) Regional Tourism Conference Europe 2025 in Marbella/Spain. WTCF is based in Beijing and has successfully brought together more than 160 cities from around the
Meaningful Tourism Award 2025
Dear reader, busy weeks for the dissemination of the Meaningful Tourism paradigm around the world. After the Sustainable Destinations Forum last week in Dubai, which saw six members of the Meaningful Tourism community participating, in the coming week, the World Tourism Cities Federation (WTCF ) has invited your humble editor, PROF
Sustainable Destinations Forum 2025
Dear reader, the last two days, your humble editor, together with five other Meaningful Tourism community members, attended the Sustainable Destinations Forum 2025, organised by our partners from Green Destinations and the Dubai Tourism Authority. MTC had the privilege to present on both days the Meaningful Tourism paradigm to more
Meaningful Tourism Award 2025
Dear reader, the preparations for the Meaningful Tourism Award 2025 are in full swing. Your humble editor is happy to share with you that the announcement of the 18 winners will happen as part of a prestigious conference in Kathmandu/Nepal on December 4, 2025. Winners who happen to be
Meaningful Tourism Award 2025
Dear reader, “Schumpeter” is the name of the business column in The Economist for a good reason. The Meaningful Tourism paradigm recognizes the key concept of Creative Destruction, which Joseph Schumpeter developed back in 1942, as one of the foundations of a holistic concept for the future sustainable development of
Pakistan Travel Mart
Dear reader, this week, the readers of the Meaningful Tourism Weekly are provided with a head start: You are the first to learn about the start of the Meaningful Tourism Award 2025 and its new format, a day before the official announcement. For the fourth time, the Meaningful Tourism Centre
Sustainable Destinations Forum 2025
Dear reader, at the 25th WTTC Global Summit in Rome, Italy, which ended two days ago, key leaders from the public and private sectors declared that the summit served as a "declaration of our shared commitment to shaping a tourism model that balances growth with responsibility". What a