Meaningful Tourism movement
New Year Resolution 2026: Joining the Meaningful Tourism Movement to survive in difficult times
Africa
Meaningful Tourism Online Lecture series
From experience to transformation: Unlocking the true potential of Meaningful Tourism
Dear reader, our colleague Jake Haupert of the Transformational Council recently published a short piece discussing the difference between experiential travel and transformative travel. He gave a rather romantic-sounding answer: "Experiences fill itineraries, Transformations imbue all the space between, as the glue, the through-thread, the secret sauce, the mojo,
Meaningful Tourism Online Lecture series
Africa and the Future of Meaningful Tourism
Dear reader, this week, Africa has been in the focus of the Meaningful Tourism paradigm discourse. The first five Meaningful Tourism Online Lectures for five African countries provided not only presentations by nine different local experts – five of them Certified Trainers for Meaningful Tourism – but also lively debates with the
Meaningful Tourism Online Lecture series
AI as a partner in travel decision making
Dear reader, AI is quickly becoming the biggest tool of creative destruction since the introduction of the internet in all fields of life, including tourism. In tech-savvy cultures, like in China, it has already made the transition from being a tool to being a partner. Most people are surprised to
Meaningful Tourism Online Lecture series
Sustainable Tourism Beyond Certification
Dear reader, during the last decade, when the impact of tourism, especially on the environment and on local communities, became under increasing scrutiny, the field of sustainable tourism certification and accreditation has been perceived by many as a beacon of hope and responsibility. Proper certification was seen as more than
Meaningful Tourism Award 2025
Meaningful Tourism for cities in China and around the world
Dear reader, in the last few days, your humble editor PROF M, had the pleasure of being invited to the World Tourism Cities Federation (WTCF) Regional Tourism Conference Europe 2025 in Marbella/Spain. WTCF is based in Beijing and has successfully brought together more than 160 cities from around the
Africa
Guilin looking at Tourism Trends
Dear reader, Last week was spent by your humble editor in China. After successful talks with our partner for the GITF Guangzhou International Travel Fair 2026 conference and activities in Guangzhou, China provided the usual marvels of modern technology and service orientation. Almost all travel based on electric cars and
PATA Travel Mart 2025
Nepal: Lessons for the global tourism industry
Dear reader, the streets of Kathmandu are full of cars and bikes again and life has gone back to normal. However, the burned-out buildings dotting the capital and many other cities of Nepal are a stark reminder of the unrest in the last week, which led to the fall of
Africa
Europe is the past, Asia is the present, Africa is the future
Dear reader, After Meaningful Tourism being a major topic at conferences and fairs in Hong Kong SAR, Beijing and Bangkok in the month of August, September will see more strategic steps forward for the Meaningful Tourism movement. With the latest group of newly certified trainers, the community has grown to
Africa
Meaningful Tourism in Africa
Pinzgauer Wohnstube – A Meaningful Response to the Housing Challenge Addressing the Local Housing Crisis in a Tourism Landscape In the picturesque municipality of Leogang, nestled in Austria’s Pinzgau region, a pressing issue was emerging. As tourism flourished, so did the number of second homes and the cost of living—